Nonprofits Need An Email Marketing Strategy

Consider that there is an estimated 97 million people within the United States and Canada have access to the internet- which is about 30 percent of the total population. Almost everyone with a computer and internet access has an email account, and yet, many non-profit organizations do not make it part of their marketing strategy to collect email addresses from their members, donors, or activists! Most non-profit or conservation organizations have attracted a large group of people who believe in the cause of the organization enough to become dues-paying members or otherwise support the issues.